White Paper

Fundamentals of Modern
Demand Forecasting

3 Key Principles For a Rapidly Changing World
Author: Aaron Hoffer, PhD


Historically, retail forecasting has been a static input into a manual process for sales operations and supply chain management. In today’s fast-moving retail environment, this old mode of forecasting is no longer sufficient for brands that want to succeed and thrive. Instead of an isolated, one-time exercise, forecasting now needs to be a process that happens continually, providing critical, real-time input for decisions across the organization.

Download the white paper to learn how forecasting has evolved and principles you should put in practice to maximize the value you get from forecasting.


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