How customers use Alloy

Date Posted: April 10, 2019

Alloy’s customers range from established household names doing billions of dollars in business a year, like Ferrero and Valvoline, to digital-natives expanding into retail, like billie and quip. So you might wonder what these companies have in common and how they all find value in our data and analytics platform for consumer goods brands.

Instead of wondering, we conducted a survey to collect some data. Feedback came from both customers who had just started using Alloy and those who have happily been using Alloy for over a year . In addition, we received responses from a variety of titles – CXOs to managers and individual contributors – and functional areas, with the largest groups in Sales, Sales Ops and Supply Chain.

One clear theme came through: Alloy removes the hurdles between teams and the insights they need. From real-time data access to cross-channel analysis and pinpointing opportunities, Alloy is a complete solution that helps brands accelerate and expand data-driven decision-making.

Benefits of Alloy software

When it comes to user’s day-to-day work, one of the biggest benefits was speed. Alloy makes work faster so users can get more done and focus on more strategic insights and analysis. Providing access to data that they weren’t getting before is another major benefit. Alloy’s daily, store/SKU-level sales and inventory data, in an easy-to-use format, opened up the possibilities for insights.

How has Alloy benefited your day-to-day work?

Over 55% of users cited Alloy’s data collection, aggregation and harmonization capabilities as a key need. For any brand looking to stand out to buyers and grow their retail presence, clean, up-to-date data to fuel analysis is a must.

Alloy has also enabled over 40% of customers to do analysis they simply weren’t able to before. In addition to the data itself, Alloy’s purpose-built analytics and dashboards elevate team’s analytical capabilities and unlock new insights. Sales teams then share these insights with retailers to influence decisions and grow the business.

Almost 45% of salespeople use Alloy primarily to share information with retailers or influence retailer decisions, helping them become trusted advisors and strengthen key buyer relationships.

Another 24% use it primarily to gain insight that they act on directly. For example, they might make order recommendations to retailers, quickly react to a successful promotion and prioritize their time accordingly.


Unlocking new analysis and insights

The uses of Alloy are split between 1) functions that teams were performing before, but in a manual, time-consuming way, and 2) tasks that they simply weren’t even able to complete before, whether due to lack of data, tools or time.

The first set of uses, for which Alloy replaced existing processes, include:

  • Analyzing sales performance
  • Reviewing performance across retailers/channels
  • Conduct root cause analysis for inventory issues
  • Identifying out-of-stocks and phantom inventory
  • Evaluating the impact of promotions

In these cases, customers choose to replace their prior solution with Alloy because of its scalability, usability and flexibility. On a scale of 1-5, users rated Alloy an average of 4.0 on all three of these dimensions. It reflects our ability to effectively serve a range of customers, regardless of their size, needs or existing analytics sophistication.

Even more exciting is the second set of uses, for which Alloy didn’t replace a process, but enabled new capabilities:

  • Monitoring new product launches
  • Identifying overstocks and excess inventory
  • Monitoring inventory metrics
  • Optimizing the product mix

Both out-of-stocks and overstocks are expensive problems that can cost enterprises millions of dollars a year in lost sales and markdowns. But without the ability to closely monitor inventory metrics and pinpoint the root cause, it’s hard to do anything about it.

With Alloy, customers can address inventory issues as soon as they occur. With Alloy, customers can address inventory issues as soon as they occur. Real-time analytics enable quick fixes to problems before they cost the company more money. On a longer-term basis, Alloy goes a step further in preventing these mistakes from occurring at all. It facilitates insights to improve inventory management and proactively alerts teams when issues are predicted to occur, based on true demand patterns.


What are you missing out on?

We know you have options for retail analytics and demand planning, but Alloy’s customers tend to think it’s something special. Out of all the tools they use at work, almost a quarter ranked Alloy among the best tools they use.

It’s what’s helped us get ranked in the top 10 of consumer goods technology providers, alongside companies like Google, IBM and SAP. Plus, we continue to innovate based on customer feedback, helping us earn praise like, “Alloy is the best, both on the product offered and support.”

Now that you’ve seen the data from our customers, can we share some specific customer stories and show what Alloy can do for your business? Get in touch with us at or start a conversation here.

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