White Paper

True Demand: The Difference Between Assuming and Knowing

When visibility stops at the distribution center (DC), it can lead to empty shelves and lost sales at the store level. DC demand, or sell-in, is really only a proxy for true demand. The best demand signals come from actual shopper purchases—a specific SKU at an individual store.


Taking a granular approach to understanding inventory and sales is the difference between thinking your operations are running efficiently and knowing that the specific product variation a shopper wants is available for them to buy when and where they want it.

Download the white paper to read about three reasons why analytics at the store and SKU level make a real difference that impacts business decisions and results.


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