True Demand: The Difference between Assuming and Knowing

Discover the hidden culprits lost in high-level retail reports

When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves and poor service levels. Sell-in data is only a proxy that doesn’t capture actual purchases or true unconstrained demand.

Without a granular approach to understanding inventory and sales, down to individual SKUs and stores, you can think your operations are running efficiently. But do you know if you’re actually meeting demand everywhere it exists?

Download the guide to learn:

  • The problem with relying on average in-stock and on-hand levels
  • Requirements for effective root cause analysis to prevent recurring issues
  • How one of the world’s largest CPG brands went beyond “treating the symptom” to fix the real problems causing out-of-stocks


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