Syndicated Data: What It Tells CPG Brands and What It Misses
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Syndicated Data: What It Tells CPG Brands and What It Misses

Syndicated data is aggregated retail sales and market data that a third-party market research firm collects from many retailers, standardizes, and sells to multiple clients by subscription. For CPG suppliers, it provides a market-wide view of sales, market share, distribution, pricing, and promotion at the category, brand, and item level.

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