Alloy in action
As told by Laura Cline, Director of Education
“We noticed there was a big difference between actual inventory levels of a specific SKU, and what we thought would be ideal, based on what we can sell. Distribution to certain brick-and-mortar stores was different from what seemed to make sense to us.
We were able to verify in Alloy that replenishment and on-hand inventory at stores was not aligned to sell-through, and then actually export that file from Alloy to the retailer. The data convinced the retailer to make an adjustment. That’s something we wouldn’t have been able to do before Alloy.
It’s critical to us because when we’re out of a product in a store, a lot of the time it loses the sale – not just for right now, but into the future as it affects brand loyalty. And it isn’t limited to consumers either; the loyalty of the actual sales people in the store is hurt too. If they’re out of a product for a while, it’s often ‘out of sight, out of mind,’ and they might not recommend the brand as much in general. When our inventory is off, it really does have a long-term ripple effect on our sales.”