Alloy Experiments

You can’t improve what you can’t measure

Alloy Experiments makes it easy to measure every single marketing activity in real-time, so you can continually cut bad investments and double down on what’s working.

  • Measure immediately: Use real-time POS data to understand sales lift during an event so you can quickly adjust as needed
  • Fast and simple to set up: It only takes minutes to stand up an experiment, enabling you to shift from measuring only some of your marketing activities to all of them
  • Capture more revenue: Do more of what works by identifying and replicating your successes
  • Cut bad investments: Identify underperforming promotions and price discounts and test new strategies before making bigger bets

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Data Sheet

Alloy Experiments feature details

Alloy Experiments makes it easy to measure every single marketing activity in real-time, so you can continually cut bad investments and double down on what’s...

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Customer Story

Testing in-store fixtures saves further investment

Following a test and learn approach, this toy brand used Alloy POS analytics to identify that their in-store displays did not generate the ROI they...

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Article

Using Test and Learn to optimize marketing amid day-to-day change

Best practices for conducting cohort analysis to evaluate the ROI of new and historical marketing and sales events

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Purpose-built for consumer goods brands

  • Ferrero
  • Facebook
  • Cricut