Geographic Analysis in Alloy

Fast analysis of retail and ecommerce channels for DTC brands

For consumer goods companies, understanding your business broken down by geographic region is critical. But getting to the analysis is often time-consuming and labor-intensive. Alloy makes it easy for you to understand sales at physical store locations and ecommerce shipment destinations, and group them into regions that are more relevant to your business.

  • Brick and mortar stores are connected to their physical addresses using retail location masters, while sales through DTC channels (Amazon, Shopify, etc.) can be mapped with the postal area of the shipment’s destination
  • Create customer regional groupings, and easily drill down to individual postal areas or store locations
  • Shift inventory where it is needed, calculate the impact of region-specific events and more

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Purpose-built for consumer goods brands