Guide ![Marketing & Brand Building for Consumer Brands]()
Marketing & Brand Building for Consumer Brands
Behind every great brand is great ops. Learn how to manage cash flow, set smart pricing, optimize margins, and build a supply chain that scales...
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A Customer Success Manager’s Perspective on Growth and Teamwork at Alloy.ai
Discover why Susana Lam, Customer Success Manager at Alloy.ai, joined the team and what she loves about the company’s collaborative culture and industry impact.
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Guide ![Financial and Operational Foundations]()
Financial and Operational Foundations
Behind every great brand is great ops. Learn how to manage cash flow, set smart pricing, optimize margins, and build a supply chain that scales...
Read now Guide ![Guide to Selling Consumer Goods Through E-commerce]()
Guide to Selling Consumer Goods Through E-commerce
Your digital shelf matters just as much as your physical one. This section breaks down D2C vs. marketplaces, outlines hybrid strategies, and helps you optimize...
Read now Guide ![Consumer Goods Industry Guide to Retailer-Supplier Collaboration]()
Consumer Goods Industry Guide to Retailer-Supplier Collaboration
Retail success hinges on collaboration, not competition. This section walks through tools like CPFR, scorecards, and data-sharing to build trust and move in lockstep with...
Read now Guide ![Understanding Wholesale]()
Understanding Wholesale
Wholesale isn’t just an add-on—it’s often how brands scale. Learn how to pitch retailers, negotiate terms, prep operations, and manage relationships that drive long-term shelf...
Read now Guide ![A Guide to Sales Channels for Consumer Goods Brands]()
A Guide to Sales Channels for Consumer Goods Brands
Explore the primary sales channels—retail, wholesale, D2C, marketplaces, and more—along with their strengths, tradeoffs, and how to strategically combine them. Learn how leading brands tailor...
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