Promotion Performance
Half of your promotions budget is wasted. Understand which half — in real time.
Promotion Performance for Consumer Brands in Alloy.ai
Because Alloy.ai automatically connects to your retail partners and brings in up-to-date sales data (at the store/ location / SKU level), sales and marketing teams in Alloy.ai can begin tracking the performance of the promotions on day one — and continue to analyze performance in real-time. At a glance, a user can see detailed promotional sales, split by channels, products and region, or rolled up in total. The sales lift is automatically calculated, alongside promotional costs. This lets you understand ROI to double down on what’s working and quickly pull the plug on promotions that are underperforming.
Benefits of Promotion Performance for Consumer Brands in Alloy.ai
- Understand promotion performance from day one - Using POS data, Alloy.ai is able to let you see trade promotion performance in real time.
- Flexible baseline calculation - Choose from different benchmarks to understand the sales lift from your promotion efforts.
- Easily understand ROI - Compare sales lift to fixed and variable costs.
- Respond to promotions immediately - Up-to-date data in Alloy.ai allows sales and marketing teams to make investment decisions based on the latest view of sales.
- Track forecast attainment - Understand how your promotion is tracking against your forecast, so you can project if you expect to be under or over target.
Questions CPG brands can answer with Alloy.ai Promotion Performance
- What sales lift did my promotion drive?
- Is this promotion effective? Should I double-down or try a different approach?
- Did certain products in the promotion see a bigger impact?
- Did we sell as much as estimated for this promotion?
- Did it drive incremental sales?
- How have historical promotions performed?
The 4 Keys to Melissa & Doug’s Success
Learn how Alloy.ai customer Melissa & Doug used the power of data to become a top 15 global toy manufacturer, sold in over 100 countries.
Dave Henderson, Chief Commercial Officer
Purpose-built for consumer goods brands
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