Promotion Performance

Half of your promotions budget is wasted. Understand which half — in real time.

Promotion Performance in Alloy.ai chart showing the lift of the performance.
Promotion Performance for Consumer Brands in Alloy.ai

Because Alloy.ai automatically connects to your retail partners and brings in up-to-date sales data (at the store/ location / SKU level), sales and marketing teams in Alloy.ai can begin tracking the performance of the promotions on day one — and continue to analyze performance in real-time. At a glance, a user can see detailed promotional sales, split by channels, products and region, or rolled up in total. The sales lift is automatically calculated, alongside promotional costs. This lets you understand ROI to double down on what’s working and quickly pull the plug on promotions that are underperforming.

Alloy.ai promotion performance dashboard showing inventory levels during marketing promotion.
Benefits of Promotion Performance for Consumer Brands in Alloy.ai
Questions CPG brands can answer with Alloy.ai Promotion Performance
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Learn how Alloy.ai customer Melissa & Doug used the power of data to become a top 15 global toy manufacturer, sold in over 100 countries.

Promotion Performance
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Frequently Asked Questions

Alloy.ai automatically connects to retail partners and provides up-to-date sales data at the store, location, and SKU level. This real-time data access allows sales and marketing teams to begin tracking promotion performance from day one, analyzing detailed promotional sales split by channels, products, and regions. The platform calculates sales lift and promotional costs automatically, enabling brands to understand return on investment (ROI) promptly.

Alloy.ai offers flexible baseline calculation options, allowing brands to choose from different benchmarks to assess the sales lift resulting from their promotional efforts. This flexibility helps in accurately determining the incremental impact of promotions by comparing actual sales against selected baselines, thereby providing a clearer picture of a promotion’s effectiveness.

With up-to-date data, Alloy.ai allows sales and marketing teams to make timely investment decisions based on the latest sales views. Brands can quickly identify underperforming promotions and take corrective actions or allocate resources to successful initiatives, optimizing promotional strategies and improving overall sales performance.