Half of your promotions budget is wasted. Understand which half — in real time.
Promotion Performance in Alloy.ai
Because Alloy.ai automatically connects to your retail partners and brings in up-to-date sales data at the store, location, and SKU level, sales and marketing teams can begin tracking their promotions performance on day one — and continue to analyze performance in real-time. At a glance, a user can view detailed promotional sales, split by channel, product, and region, or rolled up into total figures. The sales lift is automatically calculated, alongside promotional costs. This lets you understand ROI, allowing you to double down on what’s working and quickly pull the plug on promotions that are underperforming.
Benefits of Promotion Performance for Consumer Brands in Alloy.ai
- Understand promotion performance from day one - Using POS data, Alloy.ai is able to let you see trade promotion performance in real time.
- Flexible baseline calculation - Choose from different benchmarks to understand the sales lift from your promotion efforts.
- Easily understand ROI - Compare sales lift to fixed and variable costs.
- Respond to promotions immediately - Up-to-date data in Alloy.ai allows sales and marketing teams to make investment decisions based on the latest view of sales.
- Track forecast attainment - Understand how your promotion is tracking against your forecast, so you can project if you expect to be under or over target.
Questions you can answer with Promotion Performance in Alloy.ai
- What sales lift did my promotion drive?
- Is this promotion effective?
- Should I double-down on this promotion or try a different approach?
- Did certain products in a promotion perform better than other products?
- Did we sell as much product as we thought we would with this promotion?
- Did the promotion drive incremental sales?
- How have our other promotions performed historically?
The 4 Keys to Melissa & Doug’s Success
Learn how Alloy.ai customer Melissa & Doug used the power of data to become a top 15 global toy manufacturer, sold in over 100 countries.
Dave Henderson, Chief Commercial Officer
Trusted by 100s of Consumer Brands
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Frequently Asked Questions
How does Alloy.ai help brands assess the effectiveness of their promotions from the outset?
Alloy.ai automatically connects to retail partners and provides up-to-date sales data at the store, location, and SKU level. This real-time data access allows sales and marketing teams to begin tracking promotion performance from day one, analyzing detailed promotional sales split by channels, products, and regions. The platform calculates sales lift and promotional costs automatically, enabling brands to understand return on investment (ROI) promptly.
In what ways can Alloy.ai's flexible baseline calculations enhance the understanding of sales lift from promotions?
Alloy.ai offers flexible baseline calculation options, allowing brands to choose from different benchmarks to assess the sales lift resulting from their promotional efforts. This flexibility helps in accurately determining the incremental impact of promotions by comparing actual sales against selected baselines, thereby providing a clearer picture of a promotion’s effectiveness.
How does real-time data in Alloy.ai enable brands to respond promptly to promotion performance insights?
With up-to-date data, Alloy.ai allows sales and marketing teams to make timely investment decisions based on the latest sales views. Brands can quickly identify underperforming promotions and take corrective actions or allocate resources to successful initiatives, optimizing promotional strategies and improving overall sales performance.