Make data-driven decisions based on real-time consumer demand

Demand Intelligence is a point-of-sale and inventory analytics solution for consumer goods companies. Identify sales opportunities and inventory risks in your retail network, using shareable insights to drive action from your customers and achieve your revenue goals.

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Alerts show you which SKUs, retailers or regions need your attention


Quantify the value of opportunities, the cost of risks and the impact of events like promotions or weather


Understand what factors drive demand or identify the root cause of costly execution issues


Work with your partners to capture opportunities and mitigate risks

Maximize revenue by capturing opportunities and averting risks

Traditional reporting washes out details and surfaces market shifts after they happen. Alloy analyzes the most recent, granular market data to ensure that your team can proactively identify and respond to the highest priority areas of need.

Sales by Partner, Performance vs Forecast, Top Locations
  • Remove the barriers between your team and the insights they need

    When your customer-facing teams are equipped with the right insights, they focus on what matters and provide consistent value to your partners. Consumer demand changes too fast for your customer-facing teams to be stuck wrangling and analyzing data themselves.

  • Forge stronger partnerships than your competition

    Retail buyers prioritize brands that support their recommendations with data. Give your sales and supply chain teams the cross-retailer insights they need to get attention, build trust and drive action from your customers.

  • Protect your market share and prevent lost sales

    When you’re not on the shelf, consumers switch brands. Out-of-stocks and phantom inventory result in preventable revenue loss for every brand. Alloy detects and quantifies these problems in dollar terms, helping you persuade your partners of the right adjustments.

  • Cut bad investments and double down on what’s working

    You can’t improve what you can’t measure. Our solution makes it easy to test and measure store-level sales lift from promotions, end-caps, events and more in real time.

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Use Cases

Collaborative replenishment

Identify and resolve lost sales and unproductive inventory by making data-driven recommendations to buyers

See your
command center
Line reviews

Own your narrative and protect your market share with data-driven storytelling

Dig into the
Test & learn

Scientifically test and measure POS lift from promotions, end-caps, events and more

Learn about
New product execution

Prevent execution issues from derailing your product launches. Identify and communicate mistakes to partners

product launches

Why Alloy

Make data-driven decisions based on real-time consumer demand

Consumer demand is constantly shifting. Alloy helps users across your business analyze and find insights in point-of-sale, forecast, inventory, order and shipment data across all of your retailers — with just a couple of clicks.

Break down the silos separating your teams

Alloy is a single source of truth for supply and demand. By harmonizing retail data with your internal systems, Alloy provides complete visibility from manufacturing to the consumer to support planning and execution decisions.

Take control of your retail partnerships

Your retailers won’t always make the best decisions for your business. Empower your customer-facing teams to proactively identify risks and opportunities at the shelf, using retail insights to influence your partners’ actions and build trust over time.

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Related resources


Alloy | Detect Out-of-Stocks

Learn how consumer brands detect and reduce out-of-stock inventory in the Alloy platform. Watch the video demo.

Data Sheet

Demand Intelligence solution details

Demand Intelligence is a retail analytics solution for consumer goods sales, planning, marketing and supply chain teams.


Evaluation checklist for retail analytics success

Empowering your sales team with the insights they need is about the “how” as much as the “what”.

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Resolve Phantom Inventory in Alloy

Learn how to identify and resolve phantom inventory, out-of-stocks and lost sales in the Alloy platform. See Alloy in action in this demo video.

Customer Story

Bliss implementing Alloy to drive retail success

Bliss, an iconic skin wellness brand, has chosen Alloy software for retail point-of-sale analytics, enabling everyone on their team to quickly get business insights.

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