Improving Your Demand Forecast Accuracy: The Ultimate Guide

Improve your demand forecast accuracy with this ultimate guide. You'll learn how to build forecasts based on true demand insights collected from your retailer's POS - including how to correctly incorporate out-of-stocks, seasonality, and other key planning metrics.

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With demand uncertainty and supply constraints, forecasting is more important than ever for consumer brands. Our guide shares ways brands can use their data to improve their forecast accuracy.

In this guide you’ll learn:

  • The 3 Methods for incorporating out-of-stocks into your forecasts: A deep-dive into exclusion, imputation and categorical indicator variable (flagging) — and a guide to picking which one is right for your business.
  • The role of seasonality in demand forecasting success: An overview of the types of seasonality, how to detect it, and modeling methodologies.
  • Forecasting and planning accurately for launches and promotions: Take advantage of all relevant data to help get inventory pre-loaded in the right amounts at the right places before events that drive most of your sale.