This Alloy client is a publicly-held company that sells credit card readers and accessories popular among small businesses, such as restaurants and retailers. Its hardware products are sold through more than a dozen retail partners, including Best Buy, Target, and Office Depot, as well as through distributors and directly on its own online store.
The company prides themselves on being agile and innovative, but their manually-driven business intelligence process was slowing them down. The retail sales team spent hours every week aggregating reports from different sources, a process that was both time-consuming and error-prone. Additionally, the constraints of needing to process all data manually meant that insights were restrained to averages and other high-level metrics, with limited granularity.
To accelerate their pace, the company turned to Alloy. Now, Alloy is responsible for the collection and harmonization of their retail data, automating a task that used to be manual and inefficient. Instead of spending their time preparing data for analysis, the team quickly gets to insights and response coordination.
The company uses Alloy software across multiple teams, including marketing, sales, fulfillment, planning, and finance, to:
Increased efficiency. Alloy has eliminated data drudgery by automating the collection and harmonization of the company’s data. Now, the team can log in to a single portal at any time and see updated sales and inventory performance metrics across the entire business.
Strengthened partner relationships. Externally, Alloy has also made it easier to communicate and plan across partners. The client is able to be a more proactive partner to their retailers and distributors, suggesting strategies to increase sell-through and analyzing performance versus expectation.
Improved collaboration. Internally, Alloy has facilitated the use of demand and inventory data to inform planning processes and financial reporting. Because everyone has access to a single source of truth, misunderstandings and ambiguity are reduced, and everyone can move forward faster and with greater confidence.
The speed and flexibility of Alloy POS analytics enabled this consumer brand to make more timely decisions for new product success and inventory management.
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