Signature Products Group: Using real-time retail data to manage SKU proliferation

Date Posted: August 03, 2021
Signature Products Group

Signature Products Group (SPG) is an independent, full-service licensed product company specializing in design, development, manufacturing and distribution of some of the most prominent brands in the outdoor industry.

Competing for retail shelf space is more complicated today than it was 10 years ago. Learn how CEO Dusty Zundel and SPG are using Alloy to ensure the SKUs they put on the shelf perform better for retail partners and consumers.

"Alloy allows us to see data in real-time. It’s our eyes and our ears. It’s like turning the lights on."
-Dusty Zundel - CEO, Signature Products Group

SPG turned to Alloy to help ensure the SKUs they were putting on shelves perform better for their partners and consumers. “Nowadays, a retailer is really forced to rationalize the SKUs they’re putting on the shelf,” says Dusty Zundel, CEO of Signature Products Group. “Fighting and competing for that space is much more difficult today than it was 10 years ago.”

SPG quickly found that the automated, real-time retail data in Alloy was a game-changer. “Alloy allows us to see data in real-time. It’s our eyes and our ears. It’s like turning the lights on.

“We’ve actually built a whole team around Alloy,” Zundel says. “It’s become a real staple for our business, and it’s a very strategic, important piece of our go-to-market strategy.”

Related Resources

Customer Stories

A leading fitness equipment maker hits its stride with Alloy

The speed and flexibility of Alloy POS analytics enabled this consumer brand to make more timely decisions for new product success and inventory management.


Talking better product launch and allocation decisions with Ferrero USA

The global confectioner mitigates waste, improves service levels and controls costs by connecting digital supply chain visibility with POS analytics.

Keep reading

Coronavirus and humble pie: Sticking to what we’re hearing from brands

During COVID-19, Alloy customers are using real-time supply chain visibility and retail analytics to manage day-to-day and track channel & product shifts.

Keep reading