Meet Alloy Launchpad: A faster way to see what’s happening at retail
Consumer brands don’t suffer from a lack of POS data — they suffer from a lack of time. Every week brings thousands of rows across retailers, categories, DCs and stores. The job is to spot what changed, why, and what to do about it.
Alloy’s Launchpad is your brand’s homepage for doing exactly that. It cuts through cross‑retailer POS and inventory data to surface the trends, promotions and exceptions that matter most, then lets you drill all the way down to the SKU and store to act.
What you can do in Alloy’s Launchpad:
Unify cross‑retailer POS. See performance across every partner in one place, with quick filters to zoom into a single retailer when you need to focus.
See the trend — and the trajectory. Compare this year vs. last, then see a dotted forecast line powered by Alloy’s POS forecasting to understand where sales are headed.
Layer in promotion context. View active and upcoming promos alongside sales to separate true demand shifts from promo lift.
Highlight price moves. Track average price by week and spot products coming off promotion or taking price.
Calls out the biggest movers. Instantly see week‑over‑week winners and decliners to guide your next conversation with the buyer.
Expose inventory risks and opportunities. Get visibility from retailer DCs to stores: excess, lost sales, out‑of‑stocks, phantom inventory, on‑order and weeks of coverage.
Measure service and in‑stock. View current in‑stocks and trends by retailer, brand or SKU to confirm recovery—or intervene before fill rates slip.
Drill down fast. Every widget is clickable. Move from the high‑level card to the exact stores that are OOS in seconds.
Why it matters to consumer goods teams
Speed to insight. Launchpad does the “what changed?” work for you every week, so sales, national account and supply teams start with the answer, not a blank spreadsheet.
Shared truth. Everyone sees the same, retailer‑normalized view of POS, promotion, price and inventory—grounding internal standups and joint business planning.
Proactive action. Forecasts and exception alerts help you prevent lost sales, rebalance excess, and protect service before the buyer calls.
Better promotion ROI. With promo overlays and price trends, you can quantify impact, spot post‑promo dips, and plan the next event with evidence.