San Francisco United States

An interview with Eric Engebretsen, Sales

Date Posted: November 05, 2020

Eric currently leads Alloy’s West Coast Corporate Sales team. He is originally from Utah and a graduate of Brigham Young University in his home state. He relocated to San Francisco a few years ago to jumpstart his career in tech. Eric’s experience has been in building early-stage startups, including being one of the first sales development reps (SDRs) at Alloy.

Why did you join Alloy?

It’s two-fold:

  1. I saw the potential that the Alloy platform has to disrupt an outdated industry and drive real value for users of the software. Plus, It’s fun to sell a product that people can’t live without once they’ve seen it in action.
  2. The people! Everyone I met and now work with at Alloy are incredibly smart, thoughtful, sharp, kind, and enjoyable to be around – which is a must-have considering I am on calls and interacting with them every day. 😉
What do you do at Alloy?

I meet with and listen to executives at consumer goods brands. My role is to guide them down the path of evaluating their current processes and see if Alloy’s approach and product could drive significant value for their business. Additionally, I get to explore our suite of solutions with our current customers as we continue to innovate and launch new products.

What’s been the most rewarding part of your job?

I think the most rewarding part of working in sales in general, is the journey of going from that first cold meeting with a prospective customer, to developing a working relationship and friendship with them as they become a customer. There’s a lot of work that goes on in between the starting point and finish line, but it’s really rewarding to see that change in the relationship and hear how they couldn’t imagine going back to a world without Alloy after they become a customer.

What advice would you give to someone interested in a similar career?

Find smart people that you enjoy being around, a product that people can’t live without, and a place where you can learn and stretch yourself every day on the job. Once you’ve found that, go above and beyond in your preparation – soak up any and all information about the company, it’s customers, product, strategy, employees, etc. Practice giving an elevator pitch on what they do, the value add/differentiators, as well as answers to frequently asked questions.

What helped you succeed as an SDR?

I think everyone starting out in tech sales needs to play to their strengths. For me, that meant creativity & continuous hustle. I really enjoy finding unique ways to catch the attention of a prospective customer and make a personal connection. That might be as simple as calling out a prospect’s hometown sports team or as creative as sending a rap about why they should consider working with us.

That being said, continuous outreach and hustle are always part of the formula when it came to successfully meeting with new prospective clients.

Eric skiing
How would you describe the culture at Alloy?

One of our core values at Alloy sums up the culture – have each other’s backs. Whether it’s within the sales org or across the business, we are all rooting for each other’s successes and wins. That sense of camaraderie and collectively working together to hit our goals makes for a fun and welcoming work environment.

What do you like to do outside of the office?

Outside of the office, I like to spend as much time as possible literally OUTSIDE of the office!

Hiking, skiing, running, cycling, pickleball, spikeball, camping, etc, are all things I love to do with my wife and son.

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