Alloy Experiments

You can’t improve what you can’t measure

Alloy Experiments makes it easy to measure every single marketing activity in real-time, so you can continually cut bad investments and double down on what’s working.

• Measure immediately: Use real-time POS data to understand sales lift during an event so you can quickly adjust as needed
• Fast and simple to set up: It only takes minutes to stand up an experiment, enabling you to shift from measuring only some of your marketing activities to all of them
• Capture more revenue: Do more of what works by identifying and replicating your successes
• Cut bad investments: Identify underperforming promotions and price discounts and test new strategies before making bigger bets