Marketing & Brand Building for Consumer Brands
Behind every great brand is great ops. Learn how to manage cash flow, set smart pricing, optimize margins, and build a supply chain that scales...
Read now3 key principles for a rapidly changing world
Historically, retail forecasting has been a static input into a manual process for sales operations and supply chain management. Consumer goods companies and their retail partners created forecasts for predicted sales (or, in many cases, sell-in), updated them on a quarterly or, at most, monthly basis, and then made decisions accordingly. Due to how time-consuming and slow the process was, forecasts were not revisited until it was time to evaluate results at the end of the quarter—too late to make any meaningful corrections.
In today’s fast-moving retail environment, this old mode of forecasting is no longer sufficient for brands that want to succeed and thrive. Instead of an isolated, one-time exercise, forecasting now needs to be a process that happens continually, providing critical, real-time input for decisions across the organization.
In this guide, we’ll cover:
Behind every great brand is great ops. Learn how to manage cash flow, set smart pricing, optimize margins, and build a supply chain that scales...
Read nowBehind every great brand is great ops. Learn how to manage cash flow, set smart pricing, optimize margins, and build a supply chain that scales...
Read nowYour digital shelf matters just as much as your physical one. This section breaks down D2C vs. marketplaces, outlines hybrid strategies, and helps you optimize...
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