Guide
Marketing & Brand Building for Consumer Brands
Behind every great brand is great ops. Learn how to manage cash flow, set smart pricing, optimize margins, and build a supply chain that scales...
Read now
The No-Nonsense Guide to Forecasting
The three principles of modern demand forecasting, and the five data types needed for a best-in-class forecast
Download Guide:
No matter what types of products you make or which technologies you use, a best-in-class forecast is based on one thing: unconstrained demand, or the amount that you would have sold if the product were always available on the shelf (physical or virtual), when and where a consumer wanted to buy it.
AI and machine learning, causal or seasonal factors, and more certainly help get you closer to a more accurate forecast, but they’re aren’t the biggest difference makers.
In The No-Nonsense Guide to Forecasting, we’ll dive into the three most important factors in building a more accurate forecasting process, including:
- Data preparation
- Baselining
- Forecast adjustments
- And the five types of data needed for an actionable forecast based on unconstrained demand
Related resources
Guide
Financial and Operational Foundations
Behind every great brand is great ops. Learn how to manage cash flow, set smart pricing, optimize margins, and build a supply chain that scales...
Read now Guide
Guide to Selling Consumer Goods Through E-commerce
Your digital shelf matters just as much as your physical one. This section breaks down D2C vs. marketplaces, outlines hybrid strategies, and helps you optimize...
Read now