Shifting from demand proxies to true demand helps manufacturers reduce out-of-stocks. So why do many continue to use sell-in, and what are the costs?
Keep readingLarra Haftevani from Billie talks how she thinks about planning for a retail launch, and the value of retailer-provided forecasts and doing your own forecasting...
Keep readingLarra Haftevani from Billie talks about how she has built strong partnerships with retailers, and how she thinks about collaborating with and influencing buyers to...
Keep readingLarra Haftevani from Billie talks about the critical early weeks of a new retail launch, what metrics to watch, and how to plan and launch...
Keep readingWe sat down with Melissa & Doug’s Chief Commercial Officer, Dave Henderson, for a recent webinar unpacking the brand’s commercial success and journey to becoming...
Keep readingIn today’s supply-constrained environment, making sure your products are on the shelf is even more critical. Here are our three most popular reads on reducing...
Keep readingWith recent supply chain disruptions, it’s a tough time to be the CFO in the consumer goods space. Here are a few of the new...
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