What happens in a startup year

Date Posted: February 14, 2020

Twelve months can feel like two years at a successful startup —and that’s a good thing! The business moves so quickly, product enhancements happen at such a rapid pace, and new team members are added so regularly, it can be a whirlwind experience.

For Alloy in 2019, that meant doubling our number of customers, doubling our team size, and making significant progress toward connecting the end-to-end supply chain to increase collaboration and efficiency. We continually iterated on our product and business, and learned many valuable lessons that have enabled us to better serve consumer brand manufacturers.

We invite you to reflect on these accomplishments with us and get a glimpse into what happens in a startup year.

Customer growth

Alloy added customers across multiple segments, demonstrating the value that our retail sales and inventory analytics and demand-driven supply chain solutions provide to brands of different sizes and industries. In October, we announced that Ferrero USA selected Alloy for digital supply chain management, and in November, that Alloy was selected by Valvoline to enable a demand-driven supply chain. Both of these followed a thorough evaluation of our technology and bottom-line impact, after which these enterprises committed to long-term partnerships.

We’re continuing to break down data and organizational silos to provide a more complete picture of inventory levels.

We’re also excited by the growing brands that have chosen Alloy software to fuel their retailer relationships and enable their sales teams. Household names and soon-to-be household names like Melissa & Doug, amika, Gold Eagle, and Cricut are just a few of the examples.

In addition to developing relationships with new customers, we have grown our relationships with existing customers as well. One metric that we proudly share is our 2019 net retention rate of 120%. It’s a clear indication of how happy our current customers are with Alloy!


Advancing the product vision

From the beginning, our vision has been to build a smarter supply chain—one that is more efficient and responsive to true demand. We’re doing that by automatically bringing together all the external and internal data and teams that are needed to coordinate a response to current or upcoming demand shifts.

Last year, we progressed this vision on three fronts, delivering greater visibility and making it more actionable for supply chain and sales teams.

  1. Integrated more tiers in the digital supply chain: In addition to point-of-sale and retailer inventory data, Alloy can now automatically extract and aggregate data from your distributors, 3PLs, and ERPs. We’re continuing to break down data and organizational silos to provide a more complete picture of inventory levels.
  2. Connected the dots between supply and demand: Alloy not only brings in the supply chain data, but analyzes it compared to demand to identify opportunities. With smart metrics, like Weeks of Supply, and multi-tier visualizations, it’s easy to spot where inventory is too low or too high, and then how product needs to be shifted to better align to sales.
  3. Launched intelligent demand forecasting: Enabling brands to take control and become more proactive, the new module forecasts demand at any level (down to the SKU-store) based on the latest sell-through. Recently, we added smart algorithms to flag past promos, so no user input is required to take these events into account when forecasting.
Alloy team
Team at 2019 All Hands Week
People (we’re hiring!)

In our day-to-day, perhaps one of the most visible signs of our continued growth is the new team members joining Alloy on a seemingly weekly basis. In all three of our locations, we have moved to beautiful new office spaces as we more than doubled the number of employees. 2019 also marked the addition of our first region-based employees, who are spread across the U.S.

Completely new teams were created that didn’t exist before, including:

  • Data Operations: As part of the larger Client Solutions organization, this team manages the centralized data infrastructure that our customers use to integrate with retailers and other trading partners. The Data Operations team is responsible for smooth implementations, and enables Account Managers to spend more time with customers reviewing business needs and sharing best practices.
  • Solutions Consulting: Supporting the Go-To-Market team, Solutions Consultants are experts in our technology and how current customers use Alloy, and help prospective customers understand how Alloy software can drive tangible value for them too.
  • Operations: With a larger team came the need for an Operations function, which does everything from ensuring offices are running smoothly and employees are engaged to driving diversity and inclusion initiatives. They also spearhead our recruiting efforts, which are only accelerating (check out our open positions here!).

Our executive leadership team has expanded as well. Roberto Carli, one of our co-founders, was officially promoted to Chief Customer Officer. Roberto, or Roby as we call him, has been dedicated to helping customers achieve the full value of their Alloy investment from day one, and this formal recognition simply solidifies that. In July, we shared that Amanda Williams joined us from Apple as our first Director of Operations.

We’re really looking forward to what’s to come in 2020, including more opportunities to engage with you! Follow-us on LinkedIn or Twitter to stay up-to-date on what’s happening at Alloy, as it happens, and never hesitate to reach out if you have questions.

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