Introducing Lens by Alloy.ai
The Agentic AI Analyst for Consumer Goods
Lens connects and analyzes your brand’s internal and external data — from retailers, ecommerce and ERPs — letting you go from questions to decisions in seconds.

Agentic AI
From Questions to Decisions - in Seconds
- Ask anything, let Lens analyze everything
Ask about sales performance, inventory health, forecasting and everything in between — and get answers in seconds.
- Understand what’s happening and why
Lens doesn’t stop at visualization — it can explain what’s happening in your sales and supply chain, and reasons why.
- Generate reports with a single click
Build and iterate on custom reports, dashboards and tables in seconds. No more pivot tables, messy data or waiting on an analyst.
AI That Actually Works
Your AI Analyst — On-Demand
Lens combines the power of large language models with Alloy.ai’s years of algorithmic innovation in retail and consumer goods, giving brands a faster, more reliable path from question to decision.
Connected Retail Data
Powered by Data from 100s Retailers & Ecommerce Partners
100s of pre-built data connectors
Choose from a marketplace of 400+ connectors to retailers, ecommerce platforms, distributors, and supply chain partners — continuously ingesting POS and inventory data.
Normalized across retailers
API, EDI, or Retailer Portal — whatever the source, you’ll get normalized, sales and inventory data. Lens automatically understands how different partners describe time, location, units, and more.
Partner data, updated daily
The moment new data becomes available, Lens will automatically update with all of your partner data — fully normalized, at any scale.
Guided Insights
Proactive, Guided Insights
Lens is like a Sales or Supply Chain Analyst available on demand — not only answering your question, but using AI to recommend the next-best question to help you dig deeper, uncover root causes, or visualize your data more compellingly.
See Lens in Action: Video Walkthrough
CPG-Specific Knowledge
Go Beyond Generic AI.
Lens is Built for CPG.
Mappings across 100s of CPG data sources
We’ve spent over 30,000 engineering hours mapping relationships across retail supply chains. Lens can identify inventory problems at DCs before they become sales problems on the shelf.
Lens speaks your language
Ask about forecasts, inventory health, or retailer-specific metrics (such as purchasability at Target or the Supply Plan at Home Depot). Talk to Lens like you would a colleague and get the answers you’re looking for.
Consumer Brands Sell More With Alloy.ai
Reduction in OOS
Increased sell-in
Savings on trade spend
Increased sell-in
LEADING CONSUMER ELECTRONICS BRAND
In new sales
ROI on Alloy.ai investment
In new sales per year by identifying and reducing phantom inventory at major US retailer